At Adaan Digital Solutions (GCC), the digital marketing agency we keep our finger on the heartbeat of the digital world! Here are the highest 3 social media trends to expect more of in 2021.
1. Social Media and E-Commerce
Social platforms are surely set to push their ecommerce offerings further throughout 2021. Facebook launched ‘Shops’ last year for Facebook and Instagram in order that businesses could found out a storefront and sell directly from the platform. Shopping and payments also are available through WhatsApp, highlighting the main target on ecommerce for Facebook also because they decide to integrate its apps. Similarly, Instagram had a touch of a facelift by adding the Shop icon to the house screen (annoying users within the process) surely to drive the habit of using this because the go-to for shopping.
Away from Facebook, TikTok announced a shoppable live-stream experience for Walmart, showing it’s trying to spot new ecommerce opportunities. Because the Chinese version of their app, Douyin, delivered over $122m in revenue last year, it might add up that TikTok would be looking to implement those revenue-driving features for other markets.
2. AR/VR on Social
Augmented and computer game seems to get on every trends list per annum and 2021 isn’t any different. While there might not be an enormous breakthrough from where we are now within the coming year, there does seem to be momentum with AR and VR on social.
Apple’s iPhone 12 is made with LiDAR tech and Snapchat have developed a lens showcasing the capabilities. Facebook has launched a replacement Oculus headset and they’re also performing on AR glasses. Snapchat, the pioneer of AR in social, has also confirmed it’ll invest $3.5m in AR creators. Their Jordan, Ralph Lauren and newer Levis Bitmoji partnerships potentially open up a replacement ecommerce trend.
3. The increase and Rise of TikTok
2020 was an enormous year for TikTok and it’s expected that 2021 are going to be a continuation of that success, with forecasts of hitting 1B users. The sharp increase in popularity of the app prompted other platforms to roll out similar style features, with Reels launching on Instagram and being added to the house screen, Snapchat testing a vertical scroll for Discover content, and even YouTube experimenting with a rival offering. there’s also still the continued issue of a purchase within the US, or a ban, or neither.
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